Name: Safeway Drivers
The production challenges were many for this client: using “real” customers, shooting in “real time” (accompanying drivers as they made their daily routes), covering destinations across Houston, a limited production and post production budget and accomplishing the task in one day!
Not every client is large enough to support a marketing team blessed with a marketing budget. But it doesn’t mean they can’t get a finished video that speaks to their market, looks good and doesn’t cost more than they have.
This 24-hour car service takes you on a ride through a typical day of their personal chauffeurs. They serve multiple geographic markets and this video is a good way of highlighting why they believe hiring them will deliver to their clients, “the best ride ever” by leaving the driving to Safeway.