Name: Carlton Woods "Legacy"
If a picture is worth a thousand words, this 30-second TV spot of beautiful images to soothing music does justice in describing (without words) this private, amenity-rich community.
There was no money in the budget to hire actors, so pre-production consisted of gathering lots of people who’d stick around all day for their moment on camera. Not an easy task when you need people from five to fifty years old to take direction and fill up large areas showing off the interiors and exteriors of the property.
So, we seized upon the great locations available, tapped into some of the beautiful people who live there and let nature take its course. A magnificent overhead shot doesn't hurt either.